With experience and expertise across all facets of business, Yoke’s Managing Director, Mehdi, creates opportunities where others see barriers. While Mehdi is a big picture thinker, the details also matter.

His undeniable track record in building businesses and successful outcomes is evident in his market knowledge, unique insights and thorough understanding of different industries.

Mehdi’s keen eye for great design has seen his interest in art, interiors and architecture grow into a true passion.

With a passion for brand-led, technology-driven solutions, David is an ambitious creative facilitator and strategic communications pro. A healthy obsession with great creative and design has seen David manage a design studio in New York, and head up in-house strategic design services at Johnson & Johnson.

His experience across corporate, consumer, FMCG and innovation categories, make him an invaluable piece of the puzzle when working through bold business objectives and defining briefs that focus on the big-picture.

David is also the proud owner of two French Bulldogs. We constantly expect unsolicited photos of them.