Data is at the centre of our work from strategy and delivery to optimisation and reporting.
It can be overwhelming for brands to hear buzzwords and technical jargon like big data, data-driven marketing, programmatic media, DSPs, SSPs and so on. The digital space is evolving at a faster pace each day and technology is allowing us to increase marketing budget efficiencies and better consumer targeting.
Our digital strategy specialists are passionate about understanding this evolving space – the platforms, the technology, and the implementation of data insights – to help our clients make sense of digital and support them in defining the best approach for their business.
The full-service nature of Yoke’s business allows our digital team to work with other departments and deliver holistic marketing strategies where creative concepts meet naturally with digital channels.
Our Digital Strategy work includes:
– Website and Campaign Strategy
– Integrated Campaign Strategy (Online/Offline)
– Media Planning
– Campaign management and optimisation across:
o Search Engine Marketing (SEM)
o Programmatic Advertising
o Display and Video Advertising
o Digital Sponsorships
o Paid Social Media
– Social Media strategy, planning and Social monitoring
– Content Marketing Strategy, Planning and Content creation
– Marketing automation and EDM
– Search Engine Optimisation (SEO) onsite and offsite