Shelby's Website

Digital deliciousness for an exciting new snack brand.

The Background

The self-proclaimed ‘tastiest snack in the healthiest aisle’ Shelby’s is an exciting new range of snack bars with carefully considered ingredients and enticing recipes. Favourites include Sriracha, cashew, chia and dark chocolate, and pistachio, cranberry and himalayan salt.

The Project

With some excellent brand and messaging work in place thanks to Melbourne’s Acorn and Willow and Blake, Yoke was brought onboard to design and develop Shelby’s new online presence. Bright, bold and with some quirky interactions, the new website was delivered with lightning speed in time for Shelby’s range of products to hit supermarket shelves across the country.

The Results

‘We came to Yoke with a brief to create something special and a very tight deadline to do it. From initial meetings and strategy through to design and delivery, the experience we had with them was exceptional and the final product was exactly what we needed to successfully launch the brand to market.’ Shelby Scholes, Founder Shelby’s