Podion Brand Identity
Rebranding a true innovator in immersive learning.
The State of Play
With the need for more immersive learning spaces growing, Lectern Hub’s unique position as a bold innovator needed to be reflected in their brand. As designers and builders of audio/visual technical furniture, the brand’s product range had historically centred around podium lecterns for state-of-the-art university lecture theatres, conference rooms, training rooms and other presentation spaces – covering audio/visual organisations, government, corporate and education providers.
Over time, Lectern Hub have evolved far beyond their lectern offering, as the name and identity suggested. Podion – the new brand – helps bring the organisation’s collaborative, integrated approach to life. This work included new brand identity, name, positioning and communications strategy.
As Podion’s success continues in the Australian market, clients from all over the world are now part of the brand fast becoming the global industry leader. The resulting design and strategy provides Podion with a brand that truly reflects their their offering, their pedigree in innovation and where they’re going in the future.