MAPA MLIVE 2018 Program
The State of Play
In February 2018, the Monash Academy of Performing Arts (MAPA) launched the inaugural season of Monash Live (MLive), an eclectic program of Australian and international live music, theatre and dance, with a brand refined and expanded by Yoke. We were asked to continue our work for MAPA through the creation of a program and supporting collateral.
Building on the brand elements already created for MLive, we developed an engaging suite of collateral including a hero program, outdoor signage, pull-up banners and posters. To ensure the event also gained significant
cut-through online, we created a digital marketing strategy and assets, as well as a dedicated website.
Our brochure encapsulated the emotion and energy of MLive across its various performance categories. We designed this publication to have the flexibility to allow the client to easily adapt it for future seasons, allowing them to build brand integrity while showcasing new talent with each new event.