Lanyon Partners Brand Identity
The State of Play
Since 1967, Lanyon Partners has delivered ongoing financial security built on a proud reputation for trusted relationships, comprehensive services and expert advice. Its 10 directors and around 75 staff members are known for reliable services across accounting and taxation, audit and assurance, financial planning, insurance broking and legal services.
With a proud 50-year history behind it, Lanyon Partners was looking to introduce an evolution of its brand which would reflect its true personality, values and unique selling position. Entrusting Yoke with this responsibility, the project went from a thorough brand positioning and new visual identity to a refreshed website and printed collateral.
A refined, contemporary and unique presence for Lanyon Partners draws upon the prestige of the brand’s legacy, while also positioning it for the vision of a new generation. Internal signage, a series of brochures and communication design were also part of this project, ensuring a consistency of design and messaging for the firm’s four main offices across Australia.
We had the pleasure of working with Yoke for the last 6 months on our brand, website and marketing strategy. Yoke exceeded our expectations in delivering a new brand and website that not only looks amazing, but also reflects who we are as a firm. It was lovely working with the Yoke team who were just as passionate about what they do and helping clients as we are. Throughout every step of the project, Yoke was very responsive to our needs, highly organised (very important in a project of this scope) and was committed to delivering us the best results possible. I would have no hesitation in recommending Yoke to other progressive businesses seeking a great creative agency.
-Tara Dixon, Marketing Officer, Lanyon Partners