A new digital experience for a century old business.
A family business with a rich heritage dating back 1892, James Richardson Furniture is one of Australia’s most established and respected furniture wholesale and retail businesses. With a team of over 2,300 people operating across three countries, the business brings top brands from countries around the world to the Australian market.
Yoke were engaged to plan, design and develop the new James Richardson company website. The strategy behind the site centred on generating leads by mapping out user journeys where products and product specs could be easily viewed, filtered and selected.
The final result balanced a clean and stylish interface design with strong functionality and a seamless user experience. A showcase piece was the unique interactive homepage interface which brought selected products and pieces to the surface of the site. The site was selected as the ‘site of the day‘ by the highly regarded international web design and development awards platform CSSDesign Awards. It was also a finalist in the digital category of the 2016 AGDA Awards.