Aptum Brand Identity
How does an established commercial law firm strike the right balance between approachable ally and ruthless winner?
Aptum Legal faced a number of go-to-market issues. With a strong foundation and success behind the scenes, Aptum had a renewed belief in business growth opportunities. With a key focus on increasing brand awareness, there needed to be cohesion behind Aptum’s brand narrative, customer-focused value proposition and full suite of marketing collateral.
Simply put, Aptum wanted to grow their business and differentiate themselves from the cluttered law, commercial dispute, and litigation category. Aptum’s directors wanted to refresh their entire go-to-market value proposition, brand look and feel, and messaging hierarchy – a project that would help put their clients’ and potential clients’ motivations first.
Working in an effective and efficient phased approach, Yoke conducted brand strategy workshops and findings presentations to deliver practical brand platform playbooks that allowed the team to activate the new brand ethos and direction without committing to drawn out timelines that were dependent on other parts of the project.
• Brand Strategy
• Messaging and customer-focused Value Proposition
• Brand Identity
• UI and UX website design
• Social media lead-generation campaign
• Brand photography
The completed work has already influenced the way the Aptum team communicate their offering and engage new clients. With a Digital Marketing campaign due to kick off, Yoke will be implementing, optimising and reporting on a highly-targeted, multi-channel social media campaign – work that provide a tangible ROI on Aptum’s investment.
“We engaged Yoke to completely rethink our brand and marketing strategy. We were looking for a team who could articulate what we did in a simple, powerful message that would resonate with potential customers. Ultimately, we wanted someone who could show us the way to connect with more potential customers. The team at Yoke have been exceptional.”
– Nigel Evans, Director, Aptum