Holly oversees all of Yoke’s client partner relationships. As head of our Account Management team, Holly is responsible for bringing the right people together for each project. Her professional, considered approach is sometimes/often offset by outbursts of Chistine Anu and rapid-fire pun nicknames.
From a client perspective, Holly is a trusted brand guardian. From a Yoke perspective, she’s a thoughtful, creative force who keeps us firing on all cylinders.
Tell us about your role?
Every day at Yoke is different, which is what I love about my role. From working with one project team on a brand strategy and identity for an exciting new start-up in the morning, then mapping out a User Journey and reviewing UX design for new websites with another team in the afternoon; overseeing a photoshoot on-location with the Melbourne Symphony Orchestra one day, to working on campaign ideas for a new go-to-market strategy the next. Plus, throw in all of the ‘behind the scenes’ activity, and it’s never a dull moment! Well, except for the admin side of things, but name an AM who doesn’t live for creating spreadsheets or keynote presentations?
One of the greatest things about my role though, is working so closely with every department, and person, within the agency. The best results are undoubtedly achieved through a collaborative approach, and when you have the most talented people around you, you take advantage of it. So from an internal point of view my role is to get the best out of our people, ensuring that our project process is set up to do just this – a well-oiled machine customised for every brief, with a focus on achieving the right outcomes.
From an external point of view, I’m our clients’ brand champion and advocate, ensuring that the work we deliver not only nails every brief, but is also target-focused, commercially viable, and is delivered to exceed expectations with a cherry on top.
What’s your favourite part about life at Yoke?
Having worked in numerous agencies, both here and overseas, I can hands down say that Yoke is an incredibly special place. I feel so lucky to work with not only a supremely talented bunch of people, but with a team who truly care about each other. Ego is something that really doesn’t exist here, which is generally unheard of in Agency Land. My colleagues are supportive, spirited, and most importantly, kind. Which makes coming to work easy. We spend so much of our waking hours at work, so if you have a great team around you, you feel supported and encouraged. If you’re having fun along the way, you’re already halfway there.
Whoaaaaa, livin’ on a prayer.
Plus, they put up with my singing in the office. And karaoke nights are a Yoke institution.
Team aside, we’re lucky (and proud!) to have the most wonderful, passionate portfolio of clients who are with us every step of the way, allowing us to create work alongside them.
What’s changed / evolved during your time here?
It’s definitely an interesting time in the industry. With challenges in the economy and changes in the way marketing teams operate, we’ve actually found our size and independence has become a greater asset than before – we can adapt quickly to client needs, changes in consumer behaviour or advances in technology. Like the saying goes, it’s about working smarter. And knowing how to adapt when someone moves your cheese*.
In my time at Yoke, I’ve seen the agency transition from a design-focused agency, to a relatively full service agency, and am continually blown away by the huge work our humble sized team creates. Our capabilities span every touchpoint a brand does, from strategy through to execution, implementation and beyond, meaning a more considered and holistic approach to our brand and marketing activities.
*Who Moved My Cheese?’ by Spencer Johnson. A book about adapting to change in business.
Who’s doing great work?
While we deliver a service, our product is essentially our people and our thinking, so I am currently obsessed with Simon Sinek (best known for his talk on ‘The Why?’) and his views on leadership.
We work in an industry that has a pretty bad rap for burnout and ego, however Sinek’s views are around a leadership style that encourages employees to feel both safe and fulfilled, as we all know, we are at our best and do our best work when we are happy and valued.
Tell us about the Yoke office and the local ‘hood?
Being right in the heart of Collingwood means we have so many great food and bev options at our doorstep. Right now I’m loving:
Lunchtime: Gigi’s Falafel Bar
After work: Congress
All time fave: East Melbourne IGA for emergency snacks
What are you reading / watching / listening to?
Reading: Jeffery Archer
Listening to: Dr Death (true crime aficionado here)
What are your goals for 2019 and beyond?
We have some big goals for Yoke over the next twelve months in terms of our service offering, and while we’re busy laying the foundations in the background, watch this space for exciting changes to come!
🎤 Why don’t you come join maaaa partaaayyy….